KARASTAN RUGS ADD ECO-FRIENDLY TO GREENSPIRATION HOME
GREENSBORO, NC, April 15, 2009 – Greenspiration Home, a showcase home for modern eco-friendly building practices in Greensboro, NC prefered the rugs to be locally manufactured and be at harmony with an established palette of earth-inspired colors. Karastan was, naturally, a perfect choice.
Beautiful Karastan rugs, four of them, are featured in the Greenspiration Home, which was open to visitors during the High Point Market in April. Here are the four area rugs showcased:
From the Original Karastan collection:
Sereno graces the dining room with a serene composition of rosettes, palmettes and flowering vines, on a cerulean blue ground with accents of peridot, amber and citrine. The design of this rug was inspired by an early 20th century Sultanabad carpet.
From the Ashara collection:
Ravenna, a classic sensibility with an updated color scheme in the family room. Accented in distinctive shades of amber, putty, maize and cherry red, its exotic, large-scale motifs “pop” against an open, rich brown background. Its airy design complements both traditional and more modern decors.
From the Sierra Mar collection:
Capri–Maize, provides a lovely foundation for the master bedroom. A relaxed study in cream and maize with taupe and garnet accents, the rug also features yarns that have been specially twisted and space-dyed to create unique color “stria” reminiscent of fine hand-woven Peshawar rugs from Pakistan and India.
From the Shapura collection:
Athena, which also draws inspiration from Peshawar rugs, outfits the home office. Its autumnal palette and distinctive design establish a luxurious ambience for this cozy workspace.
All these area rugs are woven in nearby Eden, NC, of 100% high quality New Zealand wool, a renewable resource produced using farming techniques that carefully preserve the health and beauty of the land for future generations.
“Given Karastan’s ongoing dedication to sustainability, we’re thrilled to be part of the Greenspiration Home project, which demonstrates that a true commitment to green living is increasingly within everyone’s reach,” said Connie Berry, director of marketing at Karastan. “Our rugs artfully exemplify that being environmentally friendly and beautiful are not mutually exclusive, an idea that is fundamental to the mission of the Greenspiration Home.”
Greenspiration Home owner Trish Holder agrees, writing in her online notes about the project, “Karastan takes sustainability seriously. Wool is naturally durable (and stain resistant!). Thanks to Karastan, we have successfully found beautiful, eco-friendly and local area rugs to help warm up nearly 3000 square feet of wood floors.”
All the Karastan rugs in the Greespiration Home are Axminster woven rugs, which perform beautifully for 20–30 years or longer. Since the weave of a Karastan Axminster rug is inherently strong, the need for a secondary backing is eliminated in most Karastan woven rugs which saves the energy and raw materials required to produce a typical latex backing. Wool is not only has renewable and biodegradable qualities, it is naturally resistant to dirt and soiling and it is fire retardant. ISO 14001 companies make environmentalism a priority and constantly strive to find better and more efficient ways of meeting their eco-goals. Karastan’s rug manufacturing plant in Eden, NC, is an ISO 14001 certified facility. Karastan strives to continue to create magnificent rugs while considering our planet’s much needed care and help preserving its beauty and health for future generations.
Don’t miss Karastan Sale at Area Rugs Club!