Attend to stains in your wool rug immediately. However, do not use soap and water with a scrub brush – rubbing to hard with coarse brushes or cloth will destroy the wool fibers. The fibers of wool rugs also cannot tolerate many of the ingredients in standard carpet shampoos (which are designed for synthetic carpets). The best way to remove stains from a wool rug is to absorb as much of the stain as possible with a clean, white cloth through pressing on it (not scrubbing).
Since you will be using the rug as both the main focus point of the room and a guide for additional decorating, it’s important to carefully consider which pieces of furniture and paintings will ultimately compliment the design of the rug. For instance, dark paintings and decorations tend to work well with lighter rugs embellished with simple dark designs. It is also essential to consider the walls. Patterns and wallpaper tend to match best with solid rugs, while plain walls compliment elaborate artwork best.